Question 4 who would be the audience for your media product?

Question 4 who would be the audience for your media product?
To find out who our audience should be for our horror film, I have studied similar horrors and discovered the age of those who have seen them. To do this I am using IMDB’s user ratings section a film that is similar to ours is scream. With this post modern film, the younger the viewer, the better received it was. Both genders under 18 scored it with an average of 8, whereas both genders over the age of 45 scored it a 6.7. This might be due to scream being a teen horror, enticing teens to it more as they can relate.

Another film teen horror that I have collected audience viewer rating for is a nightmare on Elm Street. Just like scream, the younger the audience, the better the review scores. Users under 18 gave it a score of 8.3. Conversely users over the age of 45 only gave it a 6.9. Again, this difference in scores can be associated with the fact that ‘nightmare’ is a teen horror film, allowing teen audiences to relate to it.







 Another teen horror that I have collected viewer data on is prom night, a teen slasher. For audiences under 18, females preferred it more than males. This is most likely due to being able to relate to the films protagonist. Throughout all of the age ranges, females rated the film higher than men.

These results that I have gathered have actually had very little effect on the audience I planned to target with my horror film. As our film is fundamentally a teen horror (despite elements of slasher and psychological) it will be aimed at a teen audience, around 16 to 18 years of age. By doing this we can have an audience that can relate to our product in ways an older audience cant, making the fear the film makes people feel more personal.

With reference to the data I have collected with my questionnaires, I believe my horror film would target a very specific age range. This would be teens between 16 and 18, as they would be able to relate to the films events more than someone who is a lot older. It would also focus on a male audience more than it would a female one. This is due to having primarily female victims, which is what males prefer. They also prefer elements of the slasher subgenre and violent murder scenes. This is a contrast to the females in my questionnaire results, who preferred male victims and more focus on the psychological side of horror. This would be appropriate as the results of my questionnaires show that this is what the audience would prefer to see. The other way in which we could classify our audience is by their social status. The social status that would be most suited to our horror film would be mainstreamers. People who visit the cinema a lot and choose to watch films that are heavily advertised or by what a friend has recommended.